The WOWW Foundation announced the launch of 'Mrs. India Beauty Queen 2014' pageant here today. This opens the gate to auditions for aspiring beauties on Saturday, 19th July in Mumbai. The reigning Mrs. India Globe 2013, Mrs. Bir Kaur Dhillon was present at the launch of the pageant in Mumbai. The winner of the 'Mrs. India Beauty Queen' pageant will compete representatives of various countries at the 'Mrs. Globe 2014', which will be held later this year in China. Interested contestants can apply online by logging onto http://mrsindiabeautyqueen.com/

The Mrs. India Globe pageant 2014 will provide a platform to all married women to make a difference in the world. This platform hopes to empower women and enrich opportunities for personal growth. Most pageants are limited to very young, single woman; creating a stereotype. Mrs. India Beauty Queen conveys that a mother, a wife, a successful working woman is beautiful and can be a beauty queen. The inner beauty, Leadership, Intellectual Interests, Lifestyle, Civic Involvement and cultural awareness are some of the key aspects that the pageant seeks to bring out in the Woman of India. The pageant celebrates Indian mothers and wives who juggle countless roles and responsibilities while also pursuing their passions and very often successful professions.

Speaking at the Launch, Mrs. Bir Kaur Dhillon, Mrs. India Globe 2013 said Women on Women Welfare (WOWW) is a new initiative to empower women through education and vocational training to achieve economic independence. She further added, "It will also inspire women of diverse backgrounds and cultures to come together nationally and internationally, support lifelong commitment to uplifting those in need and develop a sense of global responsibility.

The auditions for the Mrs. India Globe Beauty Queen Pageant are to be held across the country with entries being open to every married woman who aspires to showcase her talent and beauty from July to August 2014. The auditions are to be held in the following cities: 

• 12th July, Saturday - Ludhiana
• 13th July, Sunday - Chandigarh
• 19th July, Saturday - Mumbai
• 20th July, Sunday - Bengaluru
• 26th July, Saturday - Delhi
• 27th July. Sunday - Kolkata

The Grand Finale is to be held from the 19th August - 23 August 2014 at the Neemrana Fort on the Delhi Jaipur Highway and will have a flock of Bollywood Celebrities, writers of National fame and members of Patiala Royal Family along with others.