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Myntra incites customers to shop on mobile

India Infoline News Service | Mumbai |

Myntra.com has witnessed phenomenal activity on the m-commerce front, with smartphones being the preferred mode to access and buy the best fashion brands in the industry.

With shoppers flocking the streets looking for the best offers in town, Myntra.com announced its end of season sale along with a new ‘shake’ feature on its mobile shopping interface. With upto 55% off on a wide array of apparel, footwear and accessories, this feature will enable customers to experience a fun yet quick method to browse the portal and will additionally allow them to save costs on their favorite brands, all of it with just a ‘shake’. This feature will be made available to the android app users in the next two weeks.
 
The design and user experience of the mobile interface has been optimized for all feature rich and smart phones, and will serve as an alternate vista to the large number of shoppers that log on to Myntra.com on the move. With high quality fashionable imagery, and a simplistic and clutter free layout, the interface is designed to make browsing convenient and memorable as shoppers can maneuver through the 60,000+ products with ease and ‘shake’ their phone to throw up the latest offers on a product of their choice.
 
Myntra.com has witnessed phenomenal activity on the m-commerce front, with smartphones being the preferred mode to access and buy the best fashion brands in the industry.  At Myntra, close to 35% of its business is driven by m-commerce and with the recent launch of its mobile app, the company is expecting this figure to grow to 50% by end of this fiscal (March 2015).
 

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