DSP BlackRock MF launches Plan F: Your Financial Fitness Plan

The aim of ‘Plan F’ is to provide simple and effective savings and investment lessons and advice to audience

October 30, 2013 3:16 IST | India Infoline News Service
DSP BlackRock Mutual Fund, one of the premier asset management companies in India, has launched Plan F: Your Financial Fitness Plan, a unique TV investor education initiative in association with CNBC TV18. Plan F is a 10-episode weekly series, which will showcase investors from across the country and their savings and investment experiences - good moves, bad calls and the impact of each decision on their families as well.

The aim of ‘Plan F’ is to provide simple and effective savings and investment lessons and advice to audience, so that they can start making well informed financial decisions as well as learn the right way of investing. A panel of investment experts shall evaluate and rate the fitness of the financial plans during the show.

As a part of the initiative, apart from the TV series itself which will air every Saturday at 7pm and every Sunday at 8pm on CNBC TV18, a specially designed web property dspblackrock.com/PlanF has been created to provide investors further insights and resources on their investment journey. The web page offers viewers a complimentary ‘Starter’s Guide on Mutual Funds’ and also a ‘Subscription to 12 investing lessons’ (both powered by Jagoinvestor), registration details to use Finametrica’s risk tolerance/ profiling tool, educational videos and recorded episodes among other interesting content.

Ms Aditi Kothari, Head- Marketing and Executive Vice President, DSP BlackRock, said “There is a very real need for educating investors about the right investing concepts in an engaging and relatable manner. Personal finance needs to be understood by our audience, but not necessarily in a scary way! Through Plan F, investors would be exposed to many insights on finance and investing, with real life examples and engaging content that would guide them to make the right investment moves. We are happy to work with CNBC TV 18 and Jago Investor and leverage their expertise and influence to further investor education in India.”

The first episode of Plan F was aired on Saturday, October 26th 2013 at 7:00pm. One can follow Plan F on DSP BlackRock’s YouTube, Facebook, LinkedIn, Twitter and Google Plus pages.

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