Mother Dairy launches 'SBI-Mother Dairy SmartChange Card' for Milk Booths in Delhi

Mother Dairy in its bid to ensure that the project is a success amongst the consumers ran a month long pilot project before launching the SmartChange Card.

August 28, 2014 10:52 IST | India Infoline News Service
Milk and Dairy products major Mother Dairy Fruit & Vegetable Pvt. Ltd. announced its strategic tie-up with State Bank of India (SBI) to launch ‘SBI - Mother Dairy SmartChange Card’ for Mother Dairy Milk Booths in Delhi & NCR. This first-of-a-kind initiative in the dairy industry will facilitate consumers towards a more convenient mode of payment at Mother Dairy milk booths. These Smart Change Cards will allow the consumers to pay conveniently through this card instead of paying cash & particularly coins, for every purchase at the Mother Dairy booths.

S Nagarajan, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd. said, “At Mother Dairy we believe in always keeping our stakeholders at the core of all our activities. We realised that we had a dual problem of tendering exact change to consumers after purchase from booths and also for cash handling hassle for concessionaire due to usage of coins. While it left the consumers peeved, it was also not always possible for retailers to tender exact change all the time. This made us realise that while consumers were looking at a solution to this problem, so are the retailers who even do not like seeing consumers returning unhappy. Hence we decided to launch the Smart Change Cards at our booths. We are hoping this initiative will start a trend and will ease the life of consumers further in the long-run”.

Speaking on the strategic tie-up with SBI, Nagarajan further added “While the solution to the problem was apparent our next step was to find the right partner for this project. The choice to tie-up with SBI was not difficult, keeping in mind their strength and capabilities to provide this initiative with the required back-end support and infrastructure.”

S. K. Mishra, Dy. Managing Director (Corporate Strategy & New Businesses), State Bank of India, said, “State Bank has always been the principal Banker for Mother Dairy and has an association with them since decades. Introduction of a “SBI- Mother Dairy SmartChange Card” is a joint initiative to facilitate cashless payment across Mother Dairy Booth outlets.

The Card is specifically designed to be easy to use and convenient to cater to the needs of Mother Dairy Booth consumers and is positioned as an alternative to use of small notes / coins at Mother Dairy Outlets.

Mother Dairy in its bid to ensure that the project is a success amongst the consumers ran a month long pilot project before launching the SmartChange Card. The pilot project was run in selected booths across Delhi NCR during that period. With this launch, the SmartChange Card service will now be available to 150 booths in its initial phase of 3 months.

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