After the epidemic, the pet care sector has expanded and is attracting FMCG firms

1 Aug 2022 , 08:57 AM

As a result of increased pet adoption during the epidemic, big FMCG companies like Nestle India and Emami are entering the pet care market in India, which is expected to reach Rs10,000 crore by 2025.

Over the next five years, it is anticipated that the pet food market, which is currently worth about Rs4,000 crore, will expand dramatically. The two biggest businesses in the sector include, among others, Mars Petcare and Himalaya Wellness Company.

A division of the world leader in confections, Mars Inc., is Mars Petcare.

Nestle India joined the market this week by purchasing the pet food division from another subsidiary, Purina Petcare India, for Rs123.5 crore, giving the FMCG giant direct access to this quickly expanding industry.

An additional FMCG business, Emami, revealed earlier this month that it would invest in Cannis Lupus Services India, a pet care startup that sells Ayurvedic treatments for animals under the name “Fur Ball Story.”

Salil Murthy, managing director of Mars Petcare India, claims that India is “one of the fastest expanding pet care markets” globally. Rising earnings, nuclear families, and shifting attitudes toward dogs and pet owners are among the causes driving the surge.

“Several folks used pet adoption to fill their voids during the lockdown. During the pandemic, this tendency saw an increase in demand from tier II and tier III cities in addition to metro areas “said Murthy to PTI.

He noted that now that pet parents are aware of the differences between the nutritional demands of pets and the fact that human food does not satisfy those needs, they are also aware of the necessity for manufactured pet food that is nutritionally balanced.

In India, the overall dog food market is anticipated to grow at a 15% CAGR over the next five years, according to a Euromonitor analysis.

The organizational reach of organizations has been considerably increased by new generation retail channels including e-commerce, Omni channel initiatives, and Hyperlocals like Swiggy and Dunzo.

With the brand ZIGLY, Cosmo Films, a top solution supplier in the packaging, lamination, labelling, and synthetic paper sectors, entered the pet care industry last year.