Flipkart signs MoU with MP govt to enable national market access to local artisans

25 Mar 2022 , 10:57 AM

Flipkart, India’s homegrown e-commerce marketplace, has signed a Memorandum of Understanding (MoU) with MP Industrial Development Corporation Ltd (MPIDC) to enable national market access to local artisans, weavers and craftsmen from the state.

To support the ODOP program of the Government of Madhya Pradesh, the partnership under Flipkart’s Samarth initiative will enhance rural livelihoods allowing local businesses, craftsmen, artisans and weavers to offer their products to millions of customers.

The MoU was signed by John Kingsly, IAS, Export Commissioner and Managing Director of MPIDC, and Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group.

The MoU was exchanged on Thursday in the presence of Rajvardhan Singh Dattigaon, Hon’ble Minister, Department of Industrial Policy and Investment Promotion, between John Kingsly and Dippy Vankani, Regional Director – West, Flipkart at the “Madhya Pradesh Trade Conference – 2022 Capacity Building Program” event organized in Bhopal.

Commenting on the MoU, Rajvardhan Singh Dattigaon said, “One of the key priorities of our government is to strengthen a flourishing ecosystem for entrepreneurs, artisans, SHGs especially from rural areas, and I would like to commend Flipkart for their efforts and initiatives to take ahead the ambitious ODOP initiative of Government of Madhya Pradesh. Our association with Flipkart will give wings to the dreams of our entrepreneurs and support our capacity-building initiatives for them”

Commenting on the MoU, Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “We are delighted to sign the MoU with Madhya Pradesh Industrial Development Corporation (MPIDC). The partnership is part of Flipkart’s Samarth program conceptualized to provide a sustainable and inclusive digital platform to enhance the livelihood opportunities for MSMEs and artisans, including in Tier-2 and smaller cities. Extending the government’s mission of Make in India and Aatmanirbhar Bharat, Flipkart Samarth today supports the livelihood of over a million artisans, weavers and craftsmen across India.”