Myntra to focus on D2C and foreign brands this festival sale season

16 Sep 2022 , 07:21 AM

Flipkart-owned Myntra is banking on foreign and direct-to-consumer (D2C) brands, as well as fresh categories such as Gen Z and teenage fashion, to drive growth and provide a competitive advantage during the forthcoming holiday season sales.

The fashion marketplace “Big Fashion Festival” sale would begin on September 23, aligning with parent company Flipkart’s “Big Billion Days” and Amazon India’s “Great Indian Festival Sale,” both of which begin on the same day.

Myntra anticipates that around six million unique customers will shop online during the forthcoming sale event.

The fashion e-tailer is also taking into account Indian consumer preferences regarding D2C and will feature new-age labels such as Label Life, Almo, and Breakbounce in its collection.

This holiday season, nearly 100 D2C products will be available on the platform.

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