Nykaa Fashion Launches -IYKYK†as new accessory label of bags -; footwear; stock zooms near 2%

4 Feb 2022 , 10:42 AM

FSN E-commerce Limited (Nykaa) announced the launch of a chic new accessory label – the latest in Nykaa Fashion’s stable of widely loved consumer brands such as Pipa Bella, Nykd by Nykaa, Gajra Gang, and RSVP.

IYKYK speaks of its unique monogram, meticulously designed to combine the letters of I.Y.K.Y.K in a circle, aesthetically designed to look both sophisticated and attractive at the same time. The monogram represents the brand’s core philosophy- it incorporates the solid form of the logo but at the same time it is open to interpretation, perfectly signifying the acronym “If You Know You Know”!

“IYKYK is developed to cater to the growing demand for premium accessories that are in vogue, quality-assured, and accessible for the fashion-conscious, digitally native consumer of today. With exclusive designs and versatility at the core of the customer experience, IYKYK is for the consumer who is in the know of what they exactly want and how they make it unique”, says Adwaita Nayar, CEO of Nykaa Fashion.

Celebrating concepts and themes ranging from retro, Gen-Z, quirky and educational, the brand reflects a certain emotion that makes one a part of the IYKYK collective- defined by a free-spirited vibe and nonchalant attitude that also reflects in the designs on offer. IYKYK’s wide range of elegantly crafted, footwear and handbags are a must-add to your collection if you like being updated in the latest trends and establishing your fashion supremacy with every look.

With products ranging from flats to stilettos and bags that add 00mph, IYKYK is here to fulfill all your daydreams and dawn drama vibes. Completely made from PU leather and available in a range of earthy and neutral palettes, this collection inspires style and confidence without trying too hard.

Nykaa is currently trading at Rs1,866.60 up by Rs32.7 or 1.78% from its previous closing of Rs1,833.90 on the BSE. The scrip opened at Rs1,842.80 and has touched a high and low of Rs1,884.65 and Rs1,798.85 respectively.