Vaibhav Global UK arm Shop TJC announces channel change to Freeview Channel #22; Stock up 1.5%

21 Jan 2022 , 11:00 AM

Home shopping TV network Shop TJC Ltd. (TJC) has changed its Freeview broadcasting Channel to 22 from Channel 50, from January 19, 2022. UK, Shop TJC, is a wholly-owned subsidiary of Vaibhav Global Ltd. (VGL). The investment in a new channel position is expected to enhance the viewership of TJC’s proprietary TV channel substantially with a corresponding increase in its market share, thus providing long-term growth opportunities.

The company said in a filing that TJC’s dedication to providing exceptional value-for-money and standing on three major pillars Trust, Joy, and Community means that they are committed to developing and maintaining trust of customers, delivering joy, and giving back to the community in which they operate.

Along with the change to now broadcasting on Freeview 22, TJC also broadcasts on Sky 662, SkyHD 896, Virgin Media 757 and Freesat 809.

At around 11.05 am, Vaibhav Global Ltd was trading at Rs536.95 per piece up by Rs7.7 or 1.45% from its previous closing of Rs529.25 per piece on the BSE.

Managing Director of Shop TJC Ltd., Srikant Jha, commented on their move to Freeview Channel 22 and said, “Over the years, TJC has experienced consistent growth in viewership. In the last two years we have seen this getting significantly increased, as many people have discovered the excitement and convenience of TV shopping whilst they have limited their outdoor social and shopping activities.

We are excited that our new broadcasting rights for Freeview Channel #22 allow us to strengthen our visibility in the long term. Along with our recent warehousing robotics automation investment, this represents our continued confidence in our business model’s immense potential.”