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The running revolution in explosive new avatar

The revolutionary energy return, superior cushioning, optimal fit and temperature independence will feature in the electrifying red color

August 04, 2014 5:15 IST | India Infoline News Service
adidas Energy Boost
adidas, the most exciting sportswear brand introduced a cutting edge innovation in running- the BOOST. The revolutionary energy return, superior cushioning, optimal fit and temperature independence will feature in the electrifying red color.
 

Boost your cushioning
The foundation of the BOOST innovation is centred on a revolutionary cushioning material. Based on an innovative development process created by our partner BASF, the world's leading chemical company,solid granular material (TPU) is literally blown up and turned into thousands of small energy capsules which make up the footwear’s distinctive midsole. With their unique cell structure, these energy capsules store and unleash energy more efficiently in every stride. Tests conducted by the adidas Innovation Team (ait.) show that the highly durable material found only in BOOST™ products provides the highest energy return in the running industry.
 

Boost your conditions
The new cushioning material does not only provide the highest energy return in the industry; it also holds its performance in almost any condition at unparalleled levels. The adidas Innovation Team (ait.) conducted tests to monitor how the BOOST foam material would react in a variety of temperatures compared to standard EVA foam commonly used in most running shoes.

These tests revealed that, when taken from +40  to -20 degrees Celsius, BOOST foam is three times more temperature-resistant than standard EVA material, thus providing a more consistent run.

Available at Rs. 15,999

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