ESSEC Business School support to Deauville Green Awards

The Deauville Green Awards festival aims at promoting eco-friendly practices within corporate and institutional organizations and collectivities.

February 19, 2013 3:54 IST | India Infoline News Service

Corporate Social Responsibility and sustainable development are currently at the heart of corporate and institutional strategies. These are key issues that ESSEC Business School has always taken into consideration both through its programs and the research it develops.

Anne Jeny-Cazavan, Professor and Head of the Accounting and Management Control Department at ESSEC Business School and member of the ESSEC steering committee for CSR actions stated that "It is with great pleasure that ESSEC Business School, of whom I am the representative, lends its support as an academic partner to the Deauville Green Awards festival, the world’s first international festival of corporate films & TV on ecology and sustainable development. 

For the second year in a row, ESSEC has accepted the invitation to be involved in this event, because of the original and innovative approach it offers into exploring these major issues.". Professor Jeny-Cazavan's research interests focus on the evaluation of intangible assets such as branding, R&D, the quality of managing teams and also sustainable development.

The Deauville Green Awards festival aims at promoting eco-friendly practices within corporate and institutional organizations and collectivities.

This second edition, which will take place on April 16-18, 2013 at Deauville, will host three different competitions, round tables and workshops around the questions of ecology, sustainable development and CSR. 

ESSEC Business School will contribute to the event by offering two 30-minute round tables, on Wednesday, April 17. These will be led by Jean-Louis Caffier, journalist and president of Climat-Energie-Humanité Médias and offer a timely opportunity to debate and confront academic and practical viewpoints.

From noon to 12:30 p.m., ESSEC’s Xavier Pavie, Researcher and ISIS Director (Institute for Strategic Innovation & Services) will chair a round table on the theme of "Innovation & sustainable enterprise". He will be accompanied by Thomas Périanu, Director of sustainable development at Suez Environnement.

This discussion will provide an opportunity to reflect together on responsibility within the context of innovation and some of the many far-reaching impacts that innovation can have for the environment, for our society and for social/societal issues. During this round table, Xavier Pavie will explore ways in which responsible innovation must help address the questions which arise from innovation at large.

From 4:30pm to 5pm, Franck Vallerugo, Professor from the Department of Lay and Corporate Environment, and head of the Chair of Urban Economy at ESSEC Business School, will talk about "Sustainable cities: what is at stake?" He will be partnered by Fabrice Bonnifet, Director of the Sustainable Development and of the QSE for Bouygues SA.

The term "sustainable city" is open to various interpretations, which often attempt to reconcile environmental, social and economic issues. During this round table, Franck Vallerugo will explore how a “sustainable city” is nothing other than the product of a marketing strategy; not in its traditional meaning, but rather as an adapted response to the desires of welfare and well being of the people and firms that compose it.

The aim of ESSEC Business School in offering these two round tables and partnering with the Festival is to further its contribution to the debate on sustainable development and to be involved in the discussion on these key concepts.

During this second Deauville Green Awards, the competing films will be judged according to 12 categories, within three specific sections: corporate films, television documentaries and advertising messages, so as to focus on presenting the world views of private enterprises, documentary filmmakers and NGOs. 

During the two award ceremonies, on April 17 and 18, a jury composed by specialists in audiovisual communication and sustainable development will reward the best audiovisual supports in each category. In the three defined sections Three "Grand Prix" will be awarded, along with other special prizes.

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