Aptech announces launch of its EdTech initiative – christened it ProAlley.com

Brand ProAlley.com will focus purely on online training and education for self-paced learners starting with courses in the growing Media and Entertainment Industry.

Sep 16, 2021 04:09 IST India Infoline News Service

Aptech Limited
Aptech Limited, a pioneer in the non-formal vocational training business in the country for over three decades now has entered the EdTech segment with its latest brand addition - ProAlley.com. The brand intends to reach out to a new segment of the audience who are self -paced learners wanting to learn and make a career in the growing media & entertainment industry from the comfort of their homes, the company said in a filing on Thursday.

While the initial offerings of the brand will focus on the growing media & entertainment, AVGC segment given the mass employment opportunities; however it will not be restricted to this segment alone. With the launch of ProAlley.com, Aptech Ltd now has all forms of delivery models in its business arsenal - Offline, Remote, Live and Self- Paced.

Aptech Limited houses some of the most iconic education brands in the country including Arena Animation, MAAC, Lakme Academy Powered by Aptech (LAPA), Aptech International Pre-school, Aptech Aviation Academy, Aptech Learning amongst others. ProAlley.com is the company’s newest brand addition to deliver authentic & professional creative courses purely online. ProAlley.com will extend Aptech’s philosophy/ mission on employment driven education and job enablement by focussing on skilling & up-skilling the new age tech user.

ProAlley.com officially launched on September 16, 2021, is for the new-age user with hitech features and a quick, user-friendly tech- fuss free interface. The ProAlley Advantage includes self -paced learning with easy to follow courses offering hands- on learning with a complete skill driven approach.

The curriculum offered by the brand is developed by the industry experts having over 30 years of experience in the field of media, entertainment & AVGC (Animation, VFX, Gaming, and Computer Graphics) segment. The brand offers two plans to opt from, ‘Pro’ and ‘Pro-Plus’. Both the plans offer certification courses. ‘Pro-plus’ has additional benefits including creating & enhancing portfolio with guidance from experts, placement assistance, personalised one-on-one mentor connect programs and real time graded & evaluated assignments.

Anil Pant, Managing Director and CEO, Aptech Limited said, “We are ecstatic to be announcing our entry in the EdTech segment. This has been a dream project for Aptech Limited to be a bricks & clicks model. Our Ed-tech initiative is for self- paced learners, freelancers, influencers, content creators – literally anyone looking to equip themselves with new skills, looking to make a career in the media, entertainment or AVGC segment.”

Aptech Ltd trade ended at Rs290.45 per piece down by Rs2.8 or 0.95% from its previous closing of Rs293.25 per piece on the BSE.

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