At around 12.35 PM, the Nifty FMCG was trading at 36,413.65 up 175.15 points or 0.48%, after touching a high of 36,462.55 and low of 36,105.40 during intraday trade on Wednesday.
BSE Sensex was trading at 52,963.14 up 101.96 points or 0.19% and Nifty50 at 15,841.15 up 22.90 points or 0.14%.
Colgate Palmolive led the gains at Rs1,725.00 per piece up 2.5% while Emami surged nearly 2% at Rs560.95 per piece. Varun Beverages and Godrej Consumer continued the winning streak with teh former gainign 1.7% at Rs735.595 per piece and latter rose 1.5% at Rs978.50 per piece.
Index heavyweights Nestle India (up 0.8%) and Hindustan Unilever (0.3%) after underperforming on Tuesday made significant gains to lift sectoral performance. United Spirits, Britannia, ITC, Marico, and Dabur.
Jubilant Foodworks and United Breweries traded flat amid up and down movements of the market.
Tata Consumer dived for the second straight day to emerge the biggest laggard. It shed 1.04% at Rs754.65 per piece. Procter & Gamble Hygiene also dropped 1% at Rs13,444.05 per piece to drag the sector.