At around 3.24 pm, Nifty Media traded at 1,705.75 up 10.55 points or 0.62% touching a high of 1,713.35 and low of 1,685.80 during intraday trade on Tuesday.
Inox Leisure led the gains while ZEEL and PVR were also in the fast lane. Jagran dragged the sector.
Inox Leisure surged 2.38% at Rs316.00 per piece. Sun TV gained 1.59% while PVR surged 1.47% at Rs1,389.95 per piece.
PVR announced the opening of three new screens in Kanpur, Uttar Pradesh, upgrading the citys iconic Deep Cinemas into a PVR property.
ZEEL gained 1.34% at Rs219.75 per piece. DB Corp was also trading higher.
Jagran suffered massive sell-off towards the end of trade on Tuesday , it was gaining over 2% to lead the trade with Inox but in the last half hour it suddenly sank over 8% at Rs56.20 per piece to drag the sector.
TV18 Broadcast lost ~1% while TV Today and Hathway also traded in the red. Dish TV traded flat.