SBI Card partners with Aditya Birla Finance to launch 'Aditya Birla SBI Card'

1 Jul 2022 , 09:22 AM

SBI Card, India's largest pure-play credit card issuer, has announced the launch of 'Aditya Birla SBI Card', a highly rewarding lifestyle credit card, in a strategic partnership with Aditya Birla Finance Ltd (ABFL), the lending subsidiary of Aditya Birla Capital Ltd.

The card has been designed to give customers significant reward points on their spending around telecom, fashion, travel, dining, entertainment, and hotels, among others. This makes 'Aditya Birla SBI Card' one of the most compelling cards for customers across segments, offering exciting benefits on both premium and mass brands that belong to the Aditya Birla Group.

The rewards-centric credit card has been launched in two variants - 'Aditya Birla SBI Card SELECT' and 'Aditya Birla SBI Card', on the Visa platform. Cardholders can avail greater value back in the form of reward points on their spends on Aditya Birla Group Companies, be it on telecom bills through Vodafone Idea (Vi) or on lifestyle stores such as Louis Philippe, The Collective, Van Heusen, Allen Solly, Peter England, American Eagle, Polo, and Pantaloons among others. In fact, this card provides an added advantage of accelerated Reward Points on spends in hotels, a key benefit for travel savvy consumers.

According to Rama Mohan Rao Amara, MD & CEO, SBI Card, "We are delighted to join hands with Aditya Bir/a Finance, one of the leading NBFCs in India. This partnership will enable us to issue credit cards to Aditya Bir/a Group's customer base, thereby providing them a great product for all their spending needs.

This is in line with our strategy of enhancing value for both customers and co-brand partners. The customer acquisition process will be completely digital, thereby ensuring an enhanced customer experience. Aditya Bir/a SB/ Card's unmatched benefits coupled with Aditya Bir/a Group's extensive and diversified brand portfolio will be a striking proposition for customers looking to spend across varied lifestyle categories."

Speaking on the launch, Rakesh Singh - MD & CEO, Aditya Birla Finance Ltd said, "We are delighted to collaborate with SB/ Card to launch the 'Aditya Bir/a SB/ Card', which will immensely benefit the 35 million customers of Aditya Bir/a Capital and help us leveraging the customer ecosystem of the Aditya Bir/a Group. Consumers are adapting to digital payments today, and this offering will fuel the purchasing power of our consumers. It will enable us to engage deeper with them by ensuring an impactful consumer experience, best-in-class rewards, and hassle-free payment services. "

Sandeep Ghosh, Group Country Manager, India and South Asia, Visa said, "This exciting partnership of Visa, Aditya Bir/a Finance and SB/ Card for the co-branded credit card is a great example of delivering simple yet customized offerings, for various brands of Aditya Bir/a Group and in categories like dining, entertainment, and fuel. We are confident the proposition will appeal to consumers and help build loyalty."

On Friday early morning trade, SBI Cards & Payment Services was trading flat at Rs768.30 per share while Aditya Birla Capital was trading at Rs88.50 per share lower by 0.95% on the BSE.