The Brood & Langoor merge to create a novel ‘Langoor’

The new Langoor will also be one of the worlds’ and certainly India’s first pure play Creative Technologists.

September 24, 2013 2:16 IST | India Infoline News Service
Langoor, a digital agency and The Brood, a MarCom agency, announced the merger of both companies to form one of Bangalore’s largest truly integrated creative hotspot. The joint venture will operate under the Langoor brand.

With team strength of 75 and counting, a combined client kitty of 50 plus and a stalwart line up of top notch talent makes this an unbeatable and winning combination that is set to take the industry by storm.

The new Langoor will also be one of the worlds’ and certainly India’s first pure play Creative Technologists. Creative Technologists are redefining the world of conventional advertising and marketing. Given today’s needs for agencies to understand clients across various platforms, Langoor is now in a unique position to truly service them in an extensive way.

Ruchir Punjabi, Founder & Chair, Langoor said, “This alignment is a perfect synergy of our core beliefs, values and creative thought processes. The unconventional approach of Langoor in digital world and the keen consumer insight and creative capabilities brought in by The Brood will make this a winning blend and will enhance our professional abilities. We complement each other’s talents and strengthen the already existing core of both companies i.e., of delivering effective communication that makes a difference for our clients. This merger will strengthen our presence in India/Australia and lay the platform to set new milestones in the industry.”

Kishore Karumbaiah, Chief Creative Officer and Partner saidOur DNAs have combined beautifully via this merger to bring about a new entity that is here to create fantastic work for our clients. In the current world, advertising is still very narrow - the made-to-order TVCs, print, radio, hoardings etc., and occasionally digital is thrown in as a bonus offering, and most often it’s handled by a sister concern! At Langoor we have it all under one roof and simplified. We believe digital or otherwise stems from an idea. We know that each of us are wired differently, hence we love to keep our ideas real. Ideas that connect with people and their behavior - that’s exactly what we want achieve every time we get down to creating. It is a tough task. We know that. And that’s what makes us real.”

Langoor is based out of Australia and Bangalore is currently a leading force in integrated creative services and products agency. Excellent visual design, content excellence, campaigns with real impact has always won them client accolades in the online world. Added to this will now be The Brood’s from all across the marketing communication spectrum. With top talent like Venugopal Ganganna, Girisha Gowda along with Ruchir Punjabi and Kishore Karumbaiah this promises to be a company to watch out for.

Driven by the opportunities emerging in the digital market space in India, the new entity will provide integrated communication solutions to the clients in both the on ground and online space. Their combined focus will be on lead generation business models along with cutting edge design and effective communication for their clients. Most importantly, what sets them apart is the ability to leverage creative technology effectively to deliver results.

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