Swachh Bharat Abhiyan, a campaign initiated by the Government of India, is line with the Hon’ble Prime Minister Narendra Modi’s vision of a "Clean India" by 2019.
The Chairman of the JSW Group Sajjan Jindal and JSW Foundation Chairperson Ms Sangita Jindal with the employees of the JSW Group situated at JSW Centre, Bandra Kurla Complex, took to the nearby MMRDA grounds with their brooms and dustpans to clean up the area.
JSWítes across the board went about the grounds with great enthusiasm and gusto and put in best efforts, and succeeded in inspiring bystanders ro embrace the motto and philosophy that cleanliness is godliness.
Sajjan Jindal, said: “Swachh Bharat Abhiyan is indeed a noble initiative for the nation and it is our individual responsibility to ensure that our immediate surroundings are kept clean The motivation for this initiative was to communicate the significance and benefits of a clean environment to the local community so that every citizen can adopt cleanliness as a way of life.”
Sanitation is one of the focus areas and so far, the Group has facilitated construction of 5000 individual toilets. Since sanitation facilities are lacking in villages, ground level interventions are undertaken to enhance awareness of cleanliness and sanitation in villages located around every facility of JSW Group.
JSW Group, the $11 billion conglomerate has always been in the forefront to drive various sustainability initiatives, aimed at conserving the environment, and building awareness to facilitate a greener tomorrow.
As a responsible corporate citizen, JSW Group has always focused on community development and has been in the forefront of a number of sustainability initiatives ranging from education, health, employment generation, environment protection and women empowerment, promotion of arts and culture and tradition Indian sports in India.