How Women Mean Business: A Step by Step Guide to Profiting from Gender Balanced Business

India Infoline News Service | Mumbai |

According to Cherie Blair, wife of former British Prime Minister Tony Blair, this lively, comprehensive guide by Wittenberg-Cox on improving gender balance in business, “sets out a compelling blueprint for better business practices in the 21st century.”

Title: How Women Mean Business: A Step by Step Guide to Profiting from Gender Balanced Business
Author: Avivah Wittenberg-Cox
Pages: 424  pages
Price: US $ 24.95
Published: June 2010
Published by John Wiley & Sons, Inc.

Until now, no book has offered companies a clear, pragmatic guide for creating more gender balanced approaches to business. While women have become the majority of university graduates (60%) and the majority of consumer goods purchasing decision-makers (80%) in countries around the globe, companies have struggled to adapt their policies and management to new, 21st century realities. A wealth of publications have described the problem, How Women Mean Business: A Step by Step Guide to Profiting from Gender Balanced Business is the first book to focus on solutions.

Why Women Mean Business (2008) broke new ground with a compelling, fact-based illustration of why women represent a huge, global economic opportunity for business.  It presented all the evidence proving that balance leads to more innovation and better bottom line performance. Leaders have now understood why it is important, but are still struggling with how to make it happen.

Avivah Wittenberg-Cox, CEO of the leading gender consultancy, 20-first, and a world authority on leadership, gender and business, points the way in four simple steps, providing guidance on how to bring about real change:
Audit – Measure what you have done until now and where has it gotten you
Awareness – Get managers to buy-in and understand why there business would benefit and what they have to do
Align – Adapt the policies, processes and culture that make up the corporate DNA
Sustain – Track improvements, maintain momentum, celebrate success

This lively, hands-on guide is packed with research and case-studies showing how some of the world’s biggest blue-chip firms have profited by balancing their businesses. It features the views and suggestions of a wide range of CEOs including Paul Bulcke of Nestlé, Jean-Pascale Tricoire of Schneider Electric, Feike Sjbesma of DSM, Michel Landel of Sodexo, Emilio Umeoka of Microsoft, among many others.

According to Cherie Blair, wife of former British Prime Minister Tony Blair, this lively, comprehensive guide by Wittenberg-Cox on improving gender balance in business, “sets out a compelling blueprint for better business practices in the 21st century.”

About the Author:
Avivah Wittenberg-Cox is CEO of 20-first, one of the world’s leading gender consultancies. 20-first works with progressive companies interested in diversifying their leadership teams and optimising both halves of the talent pool and both halves of the market – the female and male halves. 20-first works with CEOs, executive committees and managers to build gender ‘bilingual’ organisations. The firm’s renowned Building Gender Balanced Businesses programmes and suite of online tools help companies harness the talent and market opportunities of the 21st century. 

She has spoken on leadership, marketing and talent management issues across the globe and she lectures at both INSEAD and HEC business schools. She has had articles, reviews and interviews published in a variety of publications including Harvard Business Review, International Herald Tribune and Financial Times. She is the Founder and Honorary President of the European Professional Women’s Network (www.EuropeanPWN.net ). Canadian, French and Swiss, she has been recognised by ELLE Magazine as one of the TOP 40 Women Leading Change.

Avivah is co-author with Alison Maitland of the enormously successful Why Women Mean Business which has sold over 10,000 copies.  It was awarded the prestigious MANPOWER Best Book of the Year prize in 2009 and was selected as a business book of the year by Conference Board Review in 2010.

About the Wiley:
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for over 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology/Medicine, Chemistry, Physics and Peace.

Our core businesses include scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade publishes books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada and Australia. The Company's website can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.


 

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