Reliance rejig of media business makes Sony merger less likely, say experts

Reliance Industries' move to consolidate its media and distribution businesses under one entity Network18 Media & Investments will create a cleaner structure and make the merger of entertainment channels with Sony less likely, experts said. "It, however, helps RIL improve customer stickiness with the potential to offer bundled products in the future and better analyse customer trends/segmentation," it added.

Feb 21, 2020 11:02 IST Source : Business Standard

Reliance
Reliance Industries' move to consolidate its media and distribution businesses under one entity Network18 Media & Investments will create a cleaner structure and make the merger of entertainment channels with Sony less likely, experts said. "It, however, helps RIL improve customer stickiness with the potential to offer bundled products in the future and better analyse customer trends/segmentation," it added.

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