Pankaj Poddar, CEO, Cosmo Films Ltd.

Apart from a dominant share in the Indian market, Cosmo exports to more than 80 countries worldwide.

May 09, 2019 06:05 IST India Infoline News Service

Pankaj Poddar
Pankaj Poddar, CEO, Cosmo Films Ltd., career spans over a period of 20 years in finance, advisory, assurance and various leadership as well as management roles. In his current role, he leads Cosmo Films as their CEO and has been with the company since 2011. Before joining Cosmo, Pankaj has worked with automotive and FMCG industries. Pankaj has also worked as the India CFO for Delphi Automotive Systems, Regional Head Assurance Services for Reckitt Benckiser and Manager Advisory & Assurance Services in Ernst & Young. Pankaj is a Bachelor of Commerce (Honors) from SRCC, qualified Chartered Accountant and holds a diploma in management.
 
In an interview with Shweta Papriwal, Editor, Indiainfoline, Pankaj Poddar said, “The Company did reasonably well in an extremely tough market for general category of films in FY19 due to its continued emphasis on special application films.”
 
Brief us about the products offered by your company?
Established in 1981, Cosmo Films Limited today is a global leader in speciality films for packaging, lamination and labeling applications. Its films offerings include biaxially oriented polypropylene (BOPP) films, cast polypropylene (CPP) films and soon to be offered biaxially oriented polyethylene terephthalate (BOPET) films.
 
With existing manufacturing capacities of 200000 TPA for BOPP films and value added processes like thermal coating, chemical coating and metallization, company can serve customers across the globe through its own sales offices; warehouses or through its global network of distributors.
 
Cosmo Films has been the pioneer of BOPP films in the country and since then the company has remained a focused player in this segment. With its significant experience and a strong R&D set-up, it’s been able to develop the widest range of BOPP products and also meet special needs of its customers to address new emerging needs related to packaging. Few of the recently developed products are listed below:
 
Packaging Films:
  • Barriers meant to serve different product needs including Ultra High Barrier Films to provide excellent moisture and oxygen barrier properties to replace aluminum foil or PET metallized films
  • New range of CPP films including high barrier CPP film and high metal bond CPP film for extrusion lamination.
  • Heat Resistant BOPP film to work as printing layer replacing BOPET film in multi-layer recyclable laminates for various packaging applications. 
Lamination Films:
  • Digital lamination film which sticks to almost all digital printed papers.
  • Metalized Velvet Films to provide a brilliant metallic look with velvet touch.
  • Black Velvet Lamination Films to offer an intense black color along with velvet touch. 
Label Films:
  • Pressure Sensitive Self Adhesive (PSA) Label Films specially designed for repositionable & removable applications.
  • Matte Coated PSA Label Films which provide excellent printability with various printing technologies.
  • Digital Printable PSA Label Films designed for digital printing on HP Indigo machine. 
Industrial Films:
  • Universal Printable Cosmo Synthetic Paper, which is a replacement of paper in applications where durability and longevity is desired. 
Your companies’ focus has been on expanding synthetic paper products. Kindly elaborate on this product and how will it enhance your current product bouquet? 
Synthetic Paper came into existence as replacement for pulp based paper in areas where trees were scarce and crude oil was relatively cheaper. Over the years, Synthetic Paper created a niche for itself in applications where durability, weather resistance and security were desired. Today, synthetic paper has evolved technically and is now printable with most of the prevalent printing technologies. This has led to its easy adoption in the printing and packaging space. Growing environmental concerns coupled with rising need for packaging and labeling in packaged food & beverages is leading to growth of synthetic paper in the market; tags, labels and commercial printing being the major growth area. The growth in tags and labels segment is fueled by retail expansion, growth in product packaging and need for tracking and tracing products. Further, security concerns have led to the growth in the market of synthetics paper in RFID applications. These tags protect high-value items by making the tag more resistant to tearing and also protect the integrity of the RFID inlay. Other application areas for the product include maps and manuals, store banners, posters, restaurant menus, covers, ID cards, outdoor applications and numerous other commercial printing applications.
 
For the company, synthetic paper is one of the key products for its growth strategy. The company has recently put up a new line for the product at its existing facility in Karjan, Vadodara to cater to its immense growth potential. We offer the product in thickness range of 75 to 430 microns and sheet as well as rolls format. The product is also available in uncoated, high tear resistance versions and for laser printing. Our product is printable with most available printing technologies which include wet & UV offset, wet & UV flexo, letterpress, screen, thermal transfer, HP Indigo, other laser formats and UV inkjet.
 
Which companies/brands are your clients?
Apart from a dominant share in the Indian market, Cosmo exports to more than 80 countries worldwide. Cosmo’s customer base includes the leading global flexible packaging and label face stock manufacturers like Amcor, Constantia, Huhtamaki, Avery Dennison etc., which service brands like PepsiCo, Coca Cola, Unilever, P&G, Britannia, Parle, CP, Reckitt Benckiser, Nestle, Mars etc. Cosmo also has an extensive network of channel partners across the world for distribution of its range of lamination films & synthetic paper.
 
Where are your manufacturing facilities located and what is their current capacity?
We have 5 state-of-the-art manufacturing facilities spread across India, US and Korea. We have three manufacturing facilities across India- two in Aurangabad and one in Vadodara. Globally, we have two manufacturing units in Asan, Korea and Hagerstown, USA. We have a total capacity to produce 2,00,000 TPA BOPP with 9 production lines; 9,000 TPA CPP with two production lines; 40,000 TPA thermal films with 8 Extrusion Coating Lines; 20,000 TPA Coated Films with 6 gravure coating lines and 22,000 TPA Metalized Films with 4 Metalizers globally.  
 
What is your geographical presence globally as well as in domestic market? Who are your competitors?
We have our own export stream, channel partners and distributers across the globe; serving customers in more than 80 countries. In India, we have 6 sales offices with multiple market development teams working as company’s arm and leg.  We manufacture in India & Korea while we stock and sell in Japan, Korea, USA, Canada, and Europe (out of Germany) etc.
 
Though all BOPP and CPP film manufacturers across the globe can be classified as our competitors but we are quite nicely placed with a wide range of special application films. In certain segments we have no competition while in others we have one or two competitors globally. In general category of films, there is multiple competition.
 
How was the company’s performance in FY19 and what was is your outlook for FY20?
The Company did reasonably well in an extremely tough market for general category of films in FY19 due to its continued emphasis on special application films. FY20 has started on a promising note and with multiple developments going on, we expect FY20 to be a stronger year.

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