Yellow – symbolizing joy and happiness
This is the primordial colour of Navaratri and is dedicated to the Shailaputri form of Goddess Durga. Yellow represents abundance as well as joy and prosperity. For investors, this has some key implications. It represents the enjoyment in the process of investing to create wealth and not just having the wealth. The investment strategy must be structured in such a way as to maximize wealth for the investor but must not be at the cost of the investor’s happiness and mental peace. Happiness must coexist with material achievements.
Green – symbolizing the quest for in-depth knowledge
The colour green on the second day is dedicated to the form of Brahmacharini and is said to represent divine and spiritual knowledge. It symbolizes the perpetual quest of knowledge and improving oneself. For investors, there is no greater investment than the investment in knowledge. While your physical investments can yield returns, it is the investment in knowledge and insights that builds the ability for perpetual improvement. Investing is after all a continuous learning process.
Grey – representing balance and sobriety
Grey has always been associated with the absence of flamboyance. The colour grey is dedicated to Chandraghanta, the form of Goddess Durga worshipped on the third day of Navaratri. How are the qualities of grey colour relevant to investors? First, an investor should never be flamboyant; either in his approach or in his display of wealth. The grey colour is to constantly remind investors that the most successful investors are also the ones who are balanced and maintain equanimity and sobriety in the worst of conditions.
Orange – as an epitome of boundless energy
The colour orange (or saffron) is dedicated to the Khushmanda form of Goddess Durga. The colour orange represents robustness and is an epitome of physical, mental, and moral energy. As an investment approach, the colour orange depicts the flow of energy that the investor needs to represent. Energy is what keeps investors going. Markets are never predictable and can intensely test the best of investors. It is these trying conditions that separate the wheat from the chaff and the men from the boys. Energy makes all the difference in such situations.
White – representing purity or the colour without any blemish
The colour white is associated with Skandamata who represents purity in the most pristine forms. It is also about a principled approach to action. For investors, purity represents the unblemished approach that they adopt to investing. Investment can be pure and successful only if it is based on a very strong grounding of investment principles. The colour white should constantly remind investors that come what may, the investor should never compromise on core principles that form the cornerstone of their investment philosophy.
Red – embodying the use of positive anger
The sixth day of Navaratri is represented by the colour red and is dedicated to Devi Katyayani, which is another form of Goddess Durga. Devi Katyayani is robust and temperamental but she also puts her anger to use in the right directions. For an investor, the colour red is all about channelizing the negative emotions in investing into the right avenues. As an investor, you are bound by the human emotions of greed, fear, anger, etc. Red is all about channelizing the negative emotions into productive energy towards positive results such that your investment performance is enhanced.
Deep Blue – as an embodiment of immense power
Deep blue has a very sedate and formidable quality to it. It worships Kalaratri, which is again a form of Goddess Durga worshipped on the seventh day of Navaratri. Deep Blue represents all kinds of power, physical, mental, emotional, and moral. As an investor, the biggest challenge is to find out where your core advantage lies and playing to it. The moral of the story is that you must always play to your strengths and not to succumb to your weakness. Power in investing comes from ideas, execution, operating excellence, and capital. Deep blue reminds the investor to play to his strengths always.
Pink colour – the colour of perpetual hope
Devi Mahagauri embodies several qualities of the highest order. This form of Goddess Durga represents self-refinement and hope. Hope is considered to be the fuel that keeps the lamp of life burning continuously on Mother Earth. For investors, there is no bigger strength than hope. We normally get to hear that hope is a good breakfast but a bad supper. But, hope is used in a much wider sense here. It is used to represent an undying optimism that things will improve if we work towards it. There has to be effort on the ground, but more importantly the fire of optimism must be permanently kindled in your heart. It is this ability to constantly believe in oneself that makes a successful investor.
Violet – Aspirations and ambitions on the ninth day
The colour violet is dedicated to Devi Siddhidatri who embodies dreams, aspirations, and ambitions in a very positive sense. This form of Goddess Durga is believed to bless people with fulfilment of their aspirations that marks a positive and optimistic note to conclude the celebrations. As an investor you must aspire to excel in investing. It is not about being drunken with ambition and chasing power. It is about self-refinement through aspirations of a better tomorrow. Unless you do not aspire, you will not achieve.