Chola MS launches a safety initiative for Govinda revelers

India Infoline News Service | Mumbai |

As a first response rescue, the ambulances were equipped with doctors and attendants along-with emergency first-aid medical kits and oxygen cylinders

In view of rising accidents at Dahi Handi celebrations, Cholamandalam MS General Insurance Company Ltd. (Chola MS), the leading provider of insurance products and services, had launched a special safety initiative for Govinda revelers yesterday. As a one of its kind initiative, the company extended backup ambulances and medical support to about 550 dahi handi participants across 30 locations in Mumbai.
 
As a first response rescue, the ambulances were equipped with doctors and attendants along-with emergency first-aid medical kits and oxygen cylinders. This initiative helped 12 Govindas receive timely treatment from the available doctors on board. The participants were from Trimurty Yuva Mandal and Kalubhai Govinda. This was part of the insurance major’s corporate social responsibility (CSR) initiative.
 
“The past couple of years have seen a steep rise in casualties during the Janmashtami celebrations. The height of thedahi handi pyramids are eight-tiers and more. A fall from this height can be fatal. It is our endeavor to reduce the risk or at the very least create a safety net in the event of an accident. This is our way of saying that we are there when you need us the most,” says Mr. Neeraj Moorjani, Head  Marketing, Chola MS.
 

Dahi Handi is a traditional sport held in celebration of the birth of the Indian God Krishna. Part of India’s rich cultural ethos, the festival has been gaining popularity in recent times. The sport comprises of a handi (buttermilk in a clay pot tied alongside an attractive cash prize) hung high in the air. Groups of individuals compete with each other to break thehandi and win the prize money. The groups reach up to the handi by forming human layers in a pyramid like formation. This year too, the festival was played with tremendous enthusiasm on an energy charged backdrop.
 
“As with the prize money, the height of the handi has kept increasing through the years. While this has made the sport more entertaining, it has also made it riskier. Through this initiative Chola MS, successfully bridged the gap between a possible contingency and a timely first response. It was an eventful day for all of us, fortunately with no major casualties and we intend to endorse similar initiatives in the future,” concludes the organizer.
 

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