Godrej India Culture Lab hosts ‘Vikhroli Skin’

This year on December 14, Godrej India Culture Lab will host VIKHROLI SKIN, an outstanding POP UP event

Dec 10, 2013 10:12 IST India Infoline News Service

Celebrating a new wave of contemporary Indian culture, Mumbai is all set to host its much anticipated annual one day only POP UP event at Godrej India Culture Lab. Last year’s event, Museum of Memories, a magical journey of unforgettable experiences was cherished by one and all. This year on December 14, Godrej India Culture Lab will host VIKHROLI SKIN, an outstanding POP UP event, which promises to increase the different dimensions of creativity in Mumbai.  The event is FREE and open to the public!

With an area spread over 200 thousand square feet, the event will host a plethora of activities that will include for the first time ever the coming together of science and technology with art, history and fashion. The technology displays will provide a glimpse into the future and include India’s first indigenous 3D printer- the Brahma3, and another 3D prism that can be controlled by hand gestures made by the innovative students at KJ Somaiya.

The event will create many records in terms of the size and kinds of the art that it will showcase. Artist Rahul Inamdar will create India’s largest walk through 3D mural, designer Karishma Shahani will create India’s largest handbag, sculptor Jayaram Gopale will showcase a 50 foot long sculpture, Grandmother design will create live art on an actual taxi, while artist Aditi Kulkarniwill be creating a spellbinding interactive motion based art experience for all visitors. Iconic artist Shilpa Gupta will be conceiving a special balloon giveaway – gifting away balloons with feminist messages printed on them to different visitors. And Mumbai Anime Club will be conducting “cosplays” or full-costume enactments of animation scenes all day!

There will be a large fashion installation curated by celebrity stylist Pearl Shah that will bring together India’s leading fashion designers including Abraham and Thakore, Pero and Rahul Mishra to celebrate Indian handloomsThere will also be all day live interactions that will include activities such as free mehendi tattoos, a special mini-soap factory installed by Godrej R&D center at which you can make your own soap and take it home with you, “washing machine lassi” by Godrej Appliances, tea interventions by Radhika’s Fine Teas, post-card making, and lots moreThe event will also host a mini-museum of Vikhroli curated by Godrej Archives that will show how Vikhroli has evolved over the years.

Vikhroli Skin will have a stage with all day performances on it. During the day, sufi music will meet lavni and Japanese pop will meet Indian poetry.  There will also be a talk on ‘Living as a Transgender’ by the famous hijra activist Laxmi Narayan Tripathi;a performance by India’s first beatboxing band Voctronica and a mini version of the Mahindra Blues Festival to cap it all off.

All this and much more happening all at the same time and for ONE DAY ONLY! This event is FREE and is open to all, over 12 years of age. So block your calendars!

Date: Saturday, 14 December, 2013

Time: 11 am to 6 pm

Venue: The Godrej Campus, Vikhroli (East)

Entry: FREE

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