Great Lakes kick starts 6th edition of L’Attitude 13° 05' inter B-school fest

India Infoline News Service | Mumbai |

The festival features a potpourri of events and competitions that encompasses various spheres of management education in the field of marketing, finance, operations, strategy and Human resources with 3000+ registrations from Top B Schools battling for prizes worth INR 6 lacs.

Great Lakes Institute of Management, Chennai, a top B-School in the country, kick started its annual inter B-school fest L’Attitude 13° 05' today in its platinum rated LEED certified campus. The festival features a potpourri of events and competitions that encompasses various spheres of management education in the field of marketing, finance, operations, strategy and Human resources with 3000+ registrations from Top B Schools battling for prizes worth INR 6 lacs.

From its humble beginnings in 2007, L’Attitude 13° 05' has made a mark in the Annual B-school festival arena. The theme for the 6th edition of this event, which was inaugurated today, is Business Darwinism: Be Distinct or Be Extinct. Chief Guests for the inauguration were Nitin Paranjpe – CEO and MD, Hindustan Unilever Ltd. and Lakshmi Narayanan – Vice Chairman, Cognizant Technology Solutions Ltd.

In his enthralling welcome speech Dr. Bala V Balachandran, founder and dean of Great Lakes, spoke about the importance of developing a good attitude for B-school graduates. He emphasized on nurturing and practicing the core values like ability with humility, passion with compassion and mobility with nobility. He also spoke about the relevance of the theme in today’s rat race when the businesses have no option but to be distinct and different from the rest in order to succeed.

The inaugural address by Nitin Paranjpe was spell bounding to say the least. The charismatic Paranjpe spoke about the importance of ‘focusing on change’ in order to stand out in this competitive age by citing the example of internet and how it empowered people and transformed the society by democratacizing information and expression. He also cited Peter Drucker’s definition of profit to remind the audience that the purpose of business isn’t making profit but serving the society. Further, he said, that the businesses will cease to exist in the future unless they reinvent capitalism by going back to their roots and start focusing on creating shared value for the society.

In the key note address, Lakshmi Narayanan spoke about the three qualities a great leader must possess in order to successfully lead an organization viz. determination, humility and innovation and then spoke about the future possibilities of focusing on innovation to stay ahead of the competition. He also emphasized the need of the hour being the creation of a new model of innovation to bring about convergence by citing the example of information technology and how it brought about a convergence in the telecom, media and entertainment sectors. Lakshmi Narayanan also emphasized on the importance of developing a Social Quotient for the future leaders in order to be able to interact with people and to co-exist in the society.
 

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