The contest which is in its 41st year running, has been the most popular contest in Indian Schools, will be organized with with an aim to reach over 1 crore students and will traverse across borders to new geographies including schools in SAARC nations and the Middle East countries.
Announcing the Camel Art Contest to the media Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin Ltd, said, “The Camel Art Contest is the grandest of all events to promote art in schools- a discipline which is neglected without realizing its importance for the overall development of a child. This year we are proud to make it a grand event and even bigger by inviting students and schools from all over the world to participate.”
It does not get bigger than this – to disseminate the information to educators, parents and students both within India and abroad, Kokuyo Camlin has created a dedicated micros site www.camelartcontest.com so that the people can learn more about the contest and register online for it. The company would be responding to all the individuals and organizations registering on the website and guide them on how to participate. Moreover apart from the preschoolers to students of standard 10th, this year CAC will include students from Class 11 and 12th as well.this will ensure that the all the school students are covered in this mega activity.
In order to facilitate the participation for the students who want to participate but their schools are not, Kokuyo Camlin has tied up with Big Bazaar across the country. Big Bazaar, with its 150 stores spread countrywide, would offer locations for conducting the contest for these independent participants.
Considering the company’s brand positioning on ‘Fun’ the themes too for this year’s contest are ‘fun-filled’, from ‘Fun with Family’ for preschoolers to ‘Fun in Education’ for 10h to 12th standards.
Entries made for ‘Camel Art Contest’ would be judged on Primary, Zonal and Grand Finale levels and would offer medals, plaques and trophies along with certificates as prizes on various levels. This year Kokuyo Camlin has proposed an innovative and novel prize for the first time. Christened as ‘Grand Prize – Great Gift’, it is, introduced at the Grand Finale. Under the ‘Grand Prize – Great Gift’ the schools of the first prize winners will receive grant of Rs. 50, 000/- for the improvement of the art infrastructure in the school. . The school would be able to procure art infrastructure as per their requirement with this budget of Rs. 50,000/- on the sponsorship of Kokuyo Camlin. The art infrastructure procured under this scheme would bear the name of the winner making one remembered for years to come, inspiring the coming generations of students for art and Camel Art Contest
In the previous year Kokuyo Camlin carried out a unique extension to the activity– they created the ‘Popular Choice Awards’. All winning entries at the National Level were showcased on the website for people to see and vote the ones they liked most in each group. The response to this was phenomenal and a total of 2 crore votes were received on the site. This ‘Popular Choice Awards’would be continued by the Camel Art Contest and trophies would be awarded to the maximum vote gainer in each group. The schools with highest participation and best performance at the zonal and grand finale levels would be honored with the trophies. These trophies keep on inspiring students in the schools winning them.