Leading Brands associate with K-PoP 2014 India Festival

K-POP is the popular music genre from South Korea, consisting dance-pop, pop ballad, electronic, rock, hip-hop, R&B, etc

July 23, 2014 2:18 IST | India Infoline News Service
World renowned pop music fete, K-PoP is all set to enthrall the Indian hearts with their mesmerizing performances. The extravagant event, K-PoP 2014 India Festival, is supported by some of the leading brands like Hyundai, Samsung, LG, KITA, LOTTE and Star CJ. The association aims at encouraging budding talents to showcase their inherit talents on an international platform.
K-POP is the popular music genre from South Korea, consisting dance-pop, pop ballad, electronic, rock, hip-hop, R&B, etc. The K-POP musical movement started in Korea in 1990s and has boomed the world through ‘Korean Wave’. Today, K-POP has entrenched itself as a bona fide phenomenon in Asia and is rapidly extending its reach to new markets.

Speaking on this occasion, Kim Kum-pyoung, Director, Korean Cultural Centre, said“We are highly overwhelmed to receive the support from such prominent brands. We thanked them for coming forward and supporting Korean Cultural Centre in popularizing Korean Culture on a global platform”
Sungjong Ha, Senior General Manager-Marketing Group, Hyundai, said, “We are pleased to extend our support to Korea Cultural Centre for hosting this extravagant world renowned pop music and dance fete, K-PoP  in India. K-PoP is a great podium for the aspiring artists to showcase their talent globally. K-PoP 2014 India festival is a novel initiative by the Korean Cultural Centre to promote Korean culture across the globe and we are proud to partner with them in this initiative.”
 "The Korean wave is the South Korean entertainment and popular culture rising high all over the world with pop music, TV dramas, and movies. And Korean Pop Music (K-Pop) is currently Asia’s hottest music industry. Fans all over the world have been captivated by K-pop stars' good looks, amazing dance moves, and catchy tunes. Also, as India’s youth demographic, 65% of its population is 35 or under and half the country’s population of 1.25 billion people is under 25 years of age. It gives us immense opportunity to promote “Korean Wave” in massive young population and motivating Indian youth to visit and experience Vibrant South Korea" says Byungsun Lee, Director, Korea Tourism Organization.”
The K-POP 2014 India finale will be held in Delhi on 30th August 2014 at Siri Fort Auditorium. The winning teams will be awarded all expenses paid trip to South Korea, sponsored by Korean Cultural Centre (KCC) and Korea Tourist Organization (KTO). They will also get an opportunity to perform in the K-POP World Festival in Changwon.

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