Nerolac introduces revolutionary Mica Marble, a campaign by Eeksaurus & Publicis

To showcase the new product and its value proposition, Kansai Nerolac has unveiled the campaign comprising of a breakthrough TVC Campaign, where they decided to rope in players from the IPL team of Gujarat Lions.

Sep 17, 2016 12:09 IST India Infoline News Service

Kansai Nerolac Paints Ltd, a leading paint company, redefines the Indian exterior paint segment with the introduction of a first-of-its-kind Mica Marble paint from Nerolac. To showcase the new product and its value proposition, Kansai Nerolac has unveiled the campaign comprising of a breakthrough TVC Campaign, where they decided to rope in players from the IPL team of Gujarat Lions.
 
Conceptualized by Publicis and developed by Eeksaurus, the new campaign presents Nerolac Excel Mica Marble as India’s first of its kind paint, which can sustain and showcase the prosperity of the house irrespective of the number of years. The quality and durability is the core highlight of the product, especially with the changing weathers. The TVC highlights how mica marble is a tough paint that protects against impact first and then from sun and rain.


 
Commenting on the campaign Suresh Eriyat Founder, Studio Eeksaurus said, “Nerolac has established itself as a pioneer by demonstrating consistent innovation in their product range and is known for its technological breakthroughs and Mica Marble is an innovative product which is optimum for extreme tropical conditions of high rainfall & also safeguards from effects of heats. Protection for exteriors has appeared as a paramount concern for people today and based on this insight we have tried to showcase the Marble as an integral part of their paint keeping the brightness of the paint intact for years. We have also created a stop-motion animation clip which highlights how Mica & Marble combined together can make one’s house robust which will preserve its beauty for years.”
 
Commenting further Jigar Fernandes, (Executive Creative Director, Publicis Ambience) says "When your house is in danger, you have to suffer in silence as you can't really move your house to a safer place. Or can you? This simple ridiculous question was taken seriously. And then one thing led to another. It's essentially a demo film. Unlike a demo film.”
 
Concentrating on the design centric approach to weave distinct stories for every brand, Eeksaurus looks forward to creating many such engaging campaigns while giving brands the creative twist that they are on the constant look out for.

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