Nine new faces from Mumbai will soon be seen at LFW Winter/Festive 2014

Lakm has discovered some of the most popular faces who have today become synonymous with beauty

July 04, 2014 9:52 IST | India Infoline News Service
120 aspiring female models from all over India and from around the globe participated in model auditions for the upcoming Lakm Fashion Week Winter/Festive 2014. An esteemed panel of judges chose 9 winners after three intense and drilling rounds of auditions.
The LFW Model Auditions is Indias most popular and respected launch pad for new faces, having introduced some of the most successful names in the modeling industry like Katrina Kaif, Yana Gupta, Mugdha Godse and Miss India World Kanishta Dhankar amongst many others.

Lakm has discovered some of the most popular faces who have today become synonymous with beauty. The brand has been consistently associated with several leading models and celebrities over the years. For first time this season, through the LFW model auditions, the brand set out to find the face of Lakm and has chosen winner Aisha Sharma to be part of this lineage and endorse Lakm's Core Category across color cosmetics and skin products.
Saket Dhankar, Head Fashion, IMG Reliance said: Introducing and promoting new talent is core to the Lakm Fashion Week identity! The LFW Model Auditions is one of Indias most premium platforms dedicated to discovering fresh models year-after-year. Keeping true to our philosophy of democratizing fashion, we are very glad we have yet again brought 9 new promising faces to the fashion industry!
Heres what Purnima Lamba, Head of Innovation, Lakm had to say: Lakm Fashion Week is the perfect platform to discover some of the most beautiful faces from around the country. We are excited to announce that Aisha Sharma, a very promising new model, has been chosen as the face of Indias biggest beauty brand Lakm. Aishas personality resonates perfectly with the brand and she will be representing Lakm campaigns for the core category of products including our iconic Lakm Face Magic and Peach Milk Moisturisers.
The jury panel comprised a mix of, fashion experts and stalwarts of the Indian fashion industry, including fashion designer Rocky S; top model Carol Gracias; ace photographer Colston Julian; Anaita Shroff Adajania Fashion Director, Vogue India; Rashmi Virmani fashion choreographer; along with Saket Dhankar-Head Fashion, IMG Reliance and Purnima Lamba, Head of Innovation, Lakm.
Six fresh faces were chosen last week at first ever LFW model auditions held in Bangalore. They will join the Mumbai winners on the ramp at LFW WF 2014!

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