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PVR Cinemas and UBER Team up to offer end-to -end luxury experience

India Infoline News Service | Mumbai |

PVR Directors Cuts ongoing endeavor to further raise hospitality service benchmarks and enrich guest experience.

PVR Directors Cut, the luxury label of PVR Cinemas, and Uber, the global on-demand-car services company, announce they have entered an exclusive countrywide partnership through the Directors Cut Privilege Card Programme launched by PVR Cinemas earlier this year. Under the terms of the agreement Uber will offer special perks to PVR Directors Cut Privilege Cardholders signing up to its on-demand car booking application.

This marks yet a new step in PVR Directors Cuts ongoing endeavor to further raise hospitality service benchmarks and enrich guest experience. Only this time, with the active collaboration of Uber, PVR reaches out of its premises to offer its guests a luxury experience from the comfort of their home. With Uber, the journey for the PVR Directors Cut luxury cinematic experience truly begins from every guests doorstep. This also sets a first globally for Uber to exclusively tie up with a leading like minded retail brand.

We are very excited to welcome Uber as our luxury cinema membership programmes mobility partner says Renaud Palliere, CEO International Development of PVR Ltd. The outstanding personalized services offered by Uber complements our brand, where luxury, comfort and customer care are an absolute priority. With Uber as our mobility partner, we extend to our guests an hospitality experience that is second to none, starting from their doorstep, ensuring a smooth and safe ride to Directors Cut in Delhi, their favorite entertainment destination. Given both companies shared customer service values, we envision extending this partnership to the other PVR Cinemas properties countrywide in the near future.Gagan Bathia, General Manager of Uber Delhi, to add: We are delighted to tie up with PVR in India and contribute to PVRs guests experience in a unique and unprecedented fashion heretofore.
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