Goafest, India’s largest intellectual exchange in the world of advertising and media; has announced the appointment of Ramesh Iyengar as the Jury Chairperson – Direct category for the Creative Abby awards at Goafest 2010. Currently in its fifth year, Goafest is India’s most prestigious national advertising awards festival, organised by The Advertising Agencies Association of India (AAAI) in association with The Advertising Club Bombay (ACB).

Ajay Chandwani, Director, Percept and Chairman, Creative Abbys said, “Ramesh has been one of the pioneers of Direct Marketing and among the first people to shift from mainstream advertising to direct and brings with him rich specialized experience in the field. He has had extensive experience as a jury member, which includes the jury at Cannes Lions Awards for Direct Marketing in 2004 and 2005; Chairman of Direct jury at Abbys in 2006; Chairman-Direct at Goafest Creative Abbys in 2008 and Chairman of Jury for The Loerie Awards, South Africa for Experiential Marketing. We are delighted to have him chair the Direct Jury at Goafest this year.”

Ramesh Iyengar founded Select Direct Marketing in 1991, a leading independent Direct Marketing agency in India. He started out in advertising 28 years ago at Lintas India and later worked at Trikaya, now called Grey India for a span of 8 years. He had set up Trikaya Grey Direct in 1989. Ramesh is a Founder Member of ICDM (The Indian Confederation of Direct Marketing) of which he is the Secretary.