Sangam (India) announced that the company has entered into an endorsement agreement with well-acclaimed Bollywood Star Suniel Shetty and youth-icon Virat Kohli as brand ambassadors to promote its ‘ready to stitch suiting and shirting across the country under its brand Sangam Suiting’s.
Bollywood Star, Sunil Shetty is a household name with a legacy of over twenty years in Indian cinema. While Indian cricket batsman, Virat Kohli is the only third Indian batsman to score two centuries before his twenty-second birthday and has a huge fan-following amongst the teenagers. On other hand, Sangam Suiting has several brands such as Savana, Wills & Scott, Cavalier, Signet and Linovita under its fold. It recently launched a new anti bacterial and anti moisture range Glacier.
Commenting on the development, Sangam (India)’s Executive Director, V. K. Sodani said, “We are a 25 year old brand with a strong trust among our partners and end customers and we now aspire to build on to our image with renewed energy. It is now endeavouring for a pan-India presence and plans to launch 50 stores in major cities and we have drawn up a marketing spend of Rs. 50 crore spanned over a period of five years.”
Sangam (India) will be launching its new advertising campaign featuring its new brand ambassador Suniel Shetty and Virat Kohli from the first week of October 2010. The advertising films will be shot in exotic locations like Langkawi and Kuala Lampur and will broadcasted on all major TV networks across India.
“We have retained TBWA, one of the top US based advertising agencies for all brand related communication and our association with our brand ambassadors is well aligned with our objectives,” Sodani added.
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