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I Brands Beverages honored at the Entrepreneur India 2014 Awards

India Infoline News Service | Mumbai |

Entrepreneur Awards by Franchise India are considered to be the country's most prestigious awards by the Entrepreneur community.

I Brands Beverages Ltd., a leading manufacturer and distributor of alcoholic beverages, has been recognized as the Innovative Start Up of the year 2014, by Entrepreneur India Awards 2014. The Entrepreneur Awards by Franchise India are considered to be the country's most prestigious awards by the Entrepreneur community. The awards aim to recognize and felicitate achievers, innovators and suppliers, who have contributed significantly towards the development of entrepreneurship in India.

On winning the award, Lisa Srao, Chairman and Managing Director, I Brands Beverages Ltd said, “In the $9 billion dollar industry which is so monopolistic and competitive in nature, it is fantastic that we have shown such an explosive growth in the years that we have been in operation! This award is an acknowledgement of our constant endeavour to enhance consumer experience through International quality products which is also value for money. We are gradually witnessing an increasing market acceptance and with this achievement we are driven further to take I Brands pan India with the endeavour to be a top five player”.

I Brands is aptly positioned in the ‘Mass market premium’ segment. This is the company’s first non industry specific award. In less than 4 years of presence in India, it has also won the Best Start Up Company at the Spiritz 2014 Awards and the IndSpirit 2014 Excellence in Packaging Award for Granton Whisky.

I Brands manifested its India entry with the launch of four products –
- Three Royals - a premium segment whisky
- Granton (flagship product) - a value segment whisky
- Rum 99 - a Jamaican flavoured dark rum
- Granton XO Brandy – a rare French brandy

I Brands has a strong presence in Punjab, Haryana, Uttarakhand, Chandigarh, Assam and Arunachal Pradesh in the North, and Goa and Pondicherry in the South. Plans are afoot to launch in other parts of the country in the next couple of years.
 

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