Oxford University Press launches new generation ‘Marketing’ book for Indian students

The Asian edition of marketing by Baines et al provides powerful learning insights into marketing theory and practice and is supported by a well-integrated Online Resource Centre for lecturers and students.

February 08, 2013 8:02 IST | India Infoline News Service

Oxford University Press, the world’s largest university press, unveils one of the finest books titled ‘Marketing’ for students pursuing courses in business management and for the top marketing practitioners. Dr. Subho Ray, President, Internet and Mobile Association of India(IMAI) and  Mohit Hira, Senior VP & Regional Business Director,  JWT Delhi released the book. 

The Asian edition of marketing by Baines et al provides powerful learning insights into marketing theory and practice and is supported by a well-integrated Online Resource Centre for lecturers and students. The original edition of the book is highly acclaimed in the UK and the Asian adaptation includes case studies & examples within the text that are deliberately both global and local, (including brands such as Vodafone, Nestle, Flying Machine, DLF, Oxfam, Colgate, Tesco, and 3M)

Commenting on the launch  Ranjan Kaul, Managing Director, OUP India, said “As a department of the University of Oxford, we are committed to high-quality publishing that upholds the advancement of education, research, and scholarship. I am delighted that the Asian edition of Marketing is being launched today at the World Book Fair. 

This book covers the entire range of marketing management including topics like digital marketing and marketing ethics, encapsulating creativity and human spirit in marketing. It contains powerful thoughts for understanding the constantly evolving market space and consumer landscape and we expect it to become the standard text on the subject.”

Mohit Hira, Senior VP & Regional Business Director / JWT  added, “I’m delighted to launch this stimulating book for Marketing aspirants and professionals.  The book is packed with learning features grounded in present day scenario of marketing and will become the textbook for marketing in coming days. I strongly recommend it to all aspiring & practicing marketing professionals.”

The Authors

Paul Baines is a Reader in Marketing at Cranfield School of Management and Course Director, MSc Strategic Marketing. Paul is Managing Editor, Europe of the Journal of Political Marketing. He is author/co-author of more than eighty published articles, book chapters, and books, concentrating particularly on political marketing issues. Paul’s marketing consultancy projects have included work for a variety of large public and private organizations. He operates his own strategic marketing/research consultancy, Baines Associates Limited. 

Chris Fill is the founder and Managing Director of Fill Associates. Formerly a Principal Lecturer at the University of Portsmouth, Chris now works for a variety of organizations, including private and not-for-profit organizations plus several publishers. He is a Visiting Professor at the Grenoble Graduate School of Business and a Fellow of the Chartered Institute of Marketing where he is the Senior Examiner. In addition to numerous papers published in a range of academic journals, he has written a series of books, including his internationally recognized textbook Marketing Communications. 

Kelly Page is a Lecturer in Digital Media Marketing at Cardiff Business School. Her research explores digital media knowledge, literacy, and participation in digital media marketing. She has a PhD on Consumer Web Knowledge from the University of New South Wales (UNSW) in Sydney, Australia. Her publications have appeared in peer-reviewed journals in the fields of Psychology, Marketing, and Digital Media/IT. Kelly is a visiting fellow in Digital Marketing at Cranfield School of Management (UK) and Grenoble Graduate School of Business (GGSB) (France) and currently a board member of the Academy of Marketing Research Committee (AMRC). 

Piyush K. Sinha, Professor, Marketing, and Chairperson, Centre for Retailing, Indian Institute of Management Ahmedabad (IIMA), has over 30 years of academic and industry experience. He has also served as Dean, Mudra Institute of Communications Ahmedabad (MICA), and has taught at leading business schools in India. Sinha is active in research in the areas of retailing and consumer behaviour. He is involved in qualitative research in the area of marketing and has presented and published numerous papers in national and international journals of repute. 

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