SHEMROCK & SHEMFORD Group of Schools – India’s fastest growing School Chain has become the first ever school chain in the world to choose a cartoon character as its Brand Ambassador. The Group has collaborated with Chhota Bheem, which has now become India’s favourite cartoon character. Along with Chhota Bheem, other cartoon characters of the series, including Chutki, Raju, Jaggu, Kalia, Dholu & Bholu and Indumati, will also represent the Group in all its marketing activities, marketing collaterals, events etc. As the Group believes in providing fun-filled education to children, Chhota Bheem, which is an adventurous and fun loving cartoon character, is perfect to represent the brand.
Commenting on this tie-up, Amol Arora (Vice-Chairman & Managing Director, SHEMROCK & SHEMFORD Group of Schools) said, “We have signed Chhota Bheem as our Brand Ambassador, as the values of the cartoon character match with the values that we impart to the children at our schools. We, at SHEMROCK & SHEMFORD Group of Schools, aim at imparting quality education to the children by making their learning journey at our schools a fun- filled, enriched and engaging experience and we believe that Chhota Bheem’s charismatic personality is perfectly apt to exemplify our aim. As Chhota Bheem is very popular among children, I am sure that this association will help us stand out from the crowd.”
The school chain has already started its print campaign at various locations and is definitely seeing an improved response to the advertisements and now it plans to organize various Chhota Bheem themed activities at its locations. The chain also plans to launch its TV commercials on various satellite channels starring Chhota Bheem.
Recently, SHEMFORD Futuristic Schools was awarded the title of “Most schools launched in shortest time” by Limca Book of Records 2013. This makes SHEMFORD Futuristic Schools as the first ever Senior School Chain in India to be honoured with this coveted title, which is one of the biggest milestones of the Group.
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