United Spirits to initiate strategic review of selected Popular brands

United Spirits has announced that the company is initiating a strategic review of selected Popular brands, continuing the strategy towards long-term profitable growth through premiumising the company’s portfolio.

Anand Kripalu, Managing Director & CEO, United Spirits Ltd, said, "This review reinforces USL’s & Diageo’s commitment to delivering sustainable long-term growth and improved profitability, through a sharpened focus on core Popular and Prestige & Above brands, including international brands."

In its regulatory filing on Tuesday, United Spirits stated that the company's Popular portfolio comprises around 30 brands and the strategic review will focus on approximately half of this portfolio by volume. This review will not include McDowell’s or Director’s Special trademarks.

The company's strategic review is expected to be completed by the end of the 2021 calendar year.

At around 4.39 pm, United Spirits was trading at Rs548.25 per piece marginally down on Sensex.