Shopmatic signs MoU with Confederation of All India Traders to onboard Indian merchants

Shopmatic will manage online ecosystem for CAIT's partner merchants - right from helping them develop their own webstore to listing them on the eLala.biz marketplace to providing them with insights on how to sell online.

Dec 22, 2015 11:12 IST India Infoline News Service

Shopmatic, a Singapore-based e-commerce company providing the entire ecosystem for any merchant to sell online, has joined hands with the Confederation of All India Traders (CAIT), a body of traders from across the country, by signing an MoU.

Shopmatic will manage online ecosystem for CAIT's partner merchants - right from helping them develop their own webstore to listing them on the eLala.biz marketplace to providing them with insights on how to sell online. In the first phase, the drive will begin from Delhi NCR area.

‘eLala.biz' was launched by CAIT in a bid to empower small traders to benefit from the burgeoning e-commerce market opportunities. The apex trader's body has 60 million merchants across 40,000 affiliates, connected to it. Through this association, Shopmatic will target small merchants, to give them the opportunity to create their unique identity online and to help list them on the ‘e-Lala.biz' marketplace. By leveraging Shopmatic's services, merchants with brick-and-mortar stores will now have the chance to sell their products not only nationally, but globally as well, and avail the services of Shopmatic’sonline ecosystem at just 20 USD a month.

Commenting on the partnership, Mr. B.C. Bhartia, President of CAIT, Nagpur commented, “We are confident that our partnership with Shopmatic will bring utmost value to all members of our Association. We look forward to Shopmatic onboarding as many merchants as possible, for them to avail  this unique opportunity of being part of eLala.biz and of getting their unique online presence, as well.Global major in card payment technology MasterCard and lead Bank HDFC Bank are associated with e-lala.biz in a big manner.”

Praveen Khandelwal, National Secretary General, CAIT said, “E Commerce is an emerging and promising business of the future and this alliance with Shopmatic, will give our merchants the opportunity to create an international ecommerce experience at a price that is very affordable. He also said that CAIT is extensively working on upgradation & modernisation of Indian traders and promoting them to embrace technology. The CAIT is already parterning with MasterCard for promoting cashless economy in India in line with Digital India program of Central Government ”

Mr Anurag Avula, CEO, Shopmatic said, "We are indeed, privileged to partner CAIT in helping merchants take their businesses online. This partnership fits in well with our plans to reach out to millions of merchants in the cities and smaller towns of India. Most small businesses are afraid to take their businesses online, due to the fear ofit being too complicated a process and the fear of high costs. Our platform has been created to offer the highest levels of simplicity to such merchants at the most affordable cost- 20 USD a month.”

Shopmatic has established partnerships with international and local companies, making it very easy for its users to sell online. Shopmatic’s Do-It-Yourself platform, will allow merchants to create their individual webstores, by taking care of every aspect of the online ecosystem in addition to the advantage of selling through e-Lala.biz. In every way, it’s a win-win situation for any merchant wanting to grow his business, beyond the brick and mortar model.

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