LT Foods launches new campaign for Daawat to extend its ‘Banega Toh Farq Dikhega’ proposition

Daawat has always stood for the finest and this refreshingly intricate process story lends itself to this unique proposition.

Aug 20, 2021 03:08 IST India Infoline News Service

LT Foods
LT Foods has launched a new campaign to extend its ‘Banega Toh Farq Dikhega’ proposition. The newly launched campaign extends the proposition by showcasing to the consumers the finely curated four-step process of Chunkar, Bachakar, Sambhaalkar and Sajaakar, (fine picking, carefully securing, meticulous ageing, and proud presentation) before Daawat Basmati reaches the consumer. The meticulous quality processes that LT Foods employ makes Daawat stand out in its category.

Managing Director & CEO LT Foods Limited, Ashwani Kumar Arora said, "Consumers today exhibit a high degree of discernibility & consciousness in their consumption choices. The new campaign of Daawat by LT Foods not only extends the proposition of "Banega Toh Farq Dikhega" but also showcases the special care & effort the Company takes through a four-stage curation process of Chunkar, Bachakar, Sambhaalkar, and Sajaakar (fine picking, carefully securing, meticulous ageing, and proud presentation).”

The campaign narrative unfolds with the quintessential wit & quirk of Paresh Rawal, as Hussain Dalal’s character adds to the humour to make the campaign even more clutter-breaking. The campaign has been launched with a film, which captures the banter between a seasoned Daawat food inspector played by legendary Paresh Rawal and his immature protégé, Hussain Dalal of the recent Toofan fame. The interaction happens during the process of creating the finest Basmati.

CEO India and Far East Business, Ritesh Arora said, “The brand communication over the years has evolved keeping pace with the changing Consumer aspirations & tastes. The extension of Banega Toh Farq Dikhega campaign demonstrates the consistent effort taken by the Company to curate the best in category product.”

Daawat has always stood for the finest and this refreshingly intricate process story lends itself to this unique proposition. This is a simple story about a complex process told in an interesting, humorous way. The campaign will be launched pan India across major TV channels, Digital, Social Media, and OTT (Over the Top) platforms.

On Sensex, LT Foods finished at Rs65.75 per piece down 4%. 

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