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Parle doubles the happiness with the launch of ‘Happy Happy Dual Cream Biscuits’

India Infoline News Service | Mumbai |

Happy Happy cream variant - a single cream flavour that was successfully launched this year.

Parle Products, India’s leading player in the biscuit, snack and confectionary segment has launched ‘Happy Happy Dual Cream Biscuits’ with a TVC campaign.

The appetising dual cream sandwich comes with enticing Choco shells and a delicious twin layer of cream. Available in two exciting flavours: Strawberry-Vanilla and Choco-Vanilla, they are primarily targeted towards kids and will be available across Indian urban markets. The vibrant packaging entails a montage of bright colours and playful illustrations of children. The launch is a following of the Happy Happy cream variant - a single cream flavour that was successfully launched earlier this year.

Shalin Desai, Deputy Marketing Manager, Parle Products said, “When it comes to creams, the more the merrier, ask kids and you’ll know how to enjoy a cream biscuit in a 100 different ways. We simply listen to our end consumers – the kids. That’s the primary reason for the success of Happy Happy. The newly launched biscuits are not just cream biscuits in dark shells, but a unique dual flavoured cream within every sandwich itself thereby doubling the happiness quotient among kids. Happy Happy Dual Creams is an innovation in the creams segment wherein for the first time dark shells have been complimented with twin flavoured creams. The idea behind coming up with a dual cream format is inspired from the voice of our consumers.”

The commercial is an extension of the well-known Happy Happy TVC and features various kids grooving to the memorable ‘Happy Happy’ tune while enjoying the delicious dual cream sandwich in their own styles. Everest Brand Solutions is the Creative Agency.
Samir Chonkar, Executive Creative Director, Everest Brand Solutions said, “Kids like to do things, their own way. Every kid loves cream biscuits but enjoys the same in his/ her own signature style. That’s what we have tried to capture in the TVC. Various kids enjoying the same biscuit in their own way”.

Parle Happy Happy Dual Cream Vanilla-Choco and Strawberry-Vanilla flavoured is available in a pack size of 75g and 120g and is priced Rs. 15 and Rs 25 respectively.
 

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