GOSF initiated by Google in 2012 is a platform to encourage online shopping through big discounts and offers for a shorter period of time. The enthralling deals offered by 99acres.com will include a free Renault Duster, Plot pe Plot free, holiday package to Singapore, Thailand & Malaysia, Up to 20% off on Base Selling Price (BSP) per sq. ft and so on. In order to get the offer, consumers will first have to “unlock the deal” by providing their contact information. After this, a unique coupon code will be shared with them which they will have to present to the builder at the time of booking property to redeem the deal. Coupon code generation is absolutely free, all consumers have to do is show their interest in the deal and verify their contact information on 99acres’ deals page.
Ms. Sumeet Singh, Senior Vice President- Marketing, Corporate Communication and Alliances, Info Edge, said, “There is a big shift in consumer buying behavior. Consumers today are more inclined towards shopping online. This platform will provide exciting and exclusive deals, which will not be available otherwise. Each deal has its respective validity period which in some cases extends beyond the three days to a week or ten days. We look forward to the association.”
99acres.com has rich media about each property, including master plans, floor plans, ebrochures, and videos. These features help make it easier for prospective consumers to evaluate their home buying options.