Max India: Antara crosses sale of 150 apartments at its second Senior Living community amid pandemic

Antara Noida’s first phase will be ready for possession in 2024.

Apr 08, 2021 03:04 IST India Infoline News Service

Max India announced that Antara, a part of the $3 bln Max Group, recorded the sale of over 150 units at its second Senior Living community in Noida during the Covid-19 pandemic. Launched in early 2020, the Residences for Seniors at Noida are an integral part of Antara’s strategic shift towards creating an ecosystem to address the life care and lifestyle needs of seniors. 

Rajit Mehta, CEO and MD, Antara said, “The Senior Care space in India is evolving rapidly. The lockdown exposed the gaps in India’s senior care system and has reaffirmed the need for dedicated senior living spaces as well as all-inclusive services. We saw increased customer inquiries and quicker conversions at Antara Noida during the lockdown as seniors began looking for organized and specialized senior living spaces, which enable them to live an independent, active, wholesome, and hassle-free life. Antara Noida has seen cumulative net sales of over 150 units already and the continued strong interest and heavy footfall at the community site give us the confidence that the sales momentum will continue during the coming financial year as well."

Mehta added, "We expect to register a revenue of over INR 550 Cr from this community during its construction and development over the next 4 years.”

Antara’s Residences for Seniors, Noida focuses on holistic wellbeing and on becoming a solution provider of all senior needs, be it social, physical, entertainment, health, or wellness. The fully furnished apartments are equipped with a senior-friendly architecture that incorporates small, yet significant elements such as anti-skid tiles, ample wheelchair turning radius, broad door and window widths, etc.

Antara Noida’s first phase will be ready for possession in 2024.

At around 3.16 pm, Max India was trading at Rs66.85 per piece flat compared to the previous closing on Sensex.

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