â€œIn determining our vision for the future, weâ€™ve cast an eye over our past; after all, weâ€™re proud to be â€œthe maker of lingerie since 1886â€ with a reputation for providing outstanding quality and exceptional craftsmanship. So as well as emphasizing femininity and empathy, weâ€™ll be referencing our heritage. Communicating the strength of the brandâ€™s heritage in combination with its progressive personality, our beautiful new logo conjures up everything we stand for and where we want to goâ€, says Shalindra Fernando.
â€œSensual without being overtly sexy, feminine, informal and warm with inner drive and strength, our realigned look is rooted in craft, and multifaceted to reflect our extensive range of products for various occasions. Emphasizing femininity and empathy, our new logo is influenced by vernacular German handwriting of the 18th century and our logos from the mid-20th century. The flowing and looped bespoke lettering balances warmth, femininity, fluidity and strength. We believe that our latest promotional photography truly catches each element of our brand personality as we speak woman to woman, capturing realistic aspirations and moments in her life.â€ says Jennifer Kapasi.
As an iconic global lingerie brand, Triumph has upgraded its image to really stand out in the competitive intimate apparel market, making the brand more enticing for the consumer. Looking to the future, we see Triumph leading the way with even more innovation, beautiful design and perfectly fitting garments.