Bharti Airtel ties with Nodwin Gaming; From FIFA to PUBG, the duo seeks to drive Indian E-sports

Airtel has launched Airtel India Esports Tour, which is the first and the largest property of its kind in this segment.

May 28, 2020 03:05 IST India Infoline News Service

Airtel
The telecom-major Bharti Airtel on Thursday entered into a partnership with South Asia’s leading esports company, NODWIN Gaming, to boost E-sports in India.

With this new partnership, the Sunil Mittal-led company has launched Airtel India Esports Tour, which is the first and the largest property of its kind in this segment.

Airtel India Esports Tour will cover all NODWIN tournaments across gaming titles of PUBG Mobile, CS: GO, Clash of Clans, FIFA, etc. Further, o all iconic NODWIN tournaments such as the India Premiership by NODWIN, Dreamhack India,  The Northeast Cup, KO Fight Nights and PAN Fest will be covered.

Also, in India, the new tour will cover NODWIN operated tournaments such as the PUBG Mobile Pro league.

Broadcast of the Airtel Esport will be available on the company's digital platforms.

Adarsh Nair, Chief Product Officer, Bharti Airtel said, "Gaming is the next frontier of entertainment and it gives us great pleasure to announce our partnership with NODWIN to unlock the potential of E-sports in India. E-sports is taking a higher share of where our youth spend their time and we look forward to a deep partnership with NODWIN to evolve this space and support the youth in India.”

Post annual tour,  the final leaderboard across games will be presented to recognize and reward the winners at an award show celebrating the key players in the ecosystem. The esports athletes, the teams, the talent, the best plays, etc.

In its filing to exchange, Airtel says, E-sports has the potential to become a large part of the country’s mainstream sporting culture. It is estimated that by 2021, online gaming will become a $!B plus market in India with over 620M gamers.

On Sensex, the Airtel stock price ended flat at Rs562.70 per piece.

Related Story