Centralized asset management product teams boost efficiency: Cerulli

India Infoline News Service | Mumbai |

The blurring between retail and institutional products has prompted managers with channelized product groups to consider merging their institutional and retail teams

New research from global analytics firm Cerulli Associates finds that centralizing retail and institutional product teams can boost impact and efficiency.
 
"Asset managers have introduced more sophisticated strategies to meet institutional and retail demand for absolute return, reduction of portfolio volatility, and other needs," states Cindy Zarker, director at Cerulli. "The blurring between retail and institutional products has prompted managers with channelized product groups to consider merging their institutional and retail teams."
 
In the July 2014 issue of The Cerulli Edge - US Edition, Cerulli explores organizational planning and product development, focusing on the growing role of investment consultants, demands on request for proposal and database teams, and managing complex product lines.
 
"Most managers with a retail legacy no longer think of themselves as mutual fund complexes -- they may operate collective trust funds, separate accounts, and a host of other structures," Zarker explains. "Virtually all managers cited overseeing more products and structures than ever before as a catalyst for reorganization."
 
"Product groups have too much on their schedules to maintain deep expertise in every area that crosses their desk," Zarker continues. "One-half of managers highlighted the need for reorganization stemming from increased product complexity such as alternative investments. Managing this complexity boosts the work involved in educating the salesforce, helping with marketing materials, and providing input to request for proposal writers."
 

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