The questionnaire-based study saw participation from 1,167 Indian parents, and covered a wide range of topics concerning the progress of young minds. This enthusiastic contribution by parents is in keeping with the platform’s endeavours to support families in their child’s complete development. The curated content on AppyStore.in is targeted at the fun learning of children upto 8 years. This demographic is particularly significant considering that the 2011 census revealed the number of children below 6 years of age in India was nearly 160 million.
AppyStore.in’s frequent surveys allow for a keen understanding of the way ahead in terms of educating and sensitising the country’s future using the latest technology.
The key finding was the tendency of parents to use digital media as a redressal mechanism. This puts immense responsibility on creators of online content, and allows for digital platforms to actively empower parents with helpful information. The survey looked closely at parental expectations and concerns regarding children’s cognitive growth. AppyStore also found digital learning to be almost at par with non-digital learning tools. Here are some of the most significant findings of the survey:
- 26%parents claimed that cultivation of good habits in children was their primary concern, and 24% desired sharpening of language skills the most.
- While only 12% participants admitted to consulting a doctor when worried, a strong 38% claimed they turned to the internet to clear their doubts.
- 68% parents use online platforms to teach new concepts, while 17% want to see positive behaviour changes in their young ones.
- 49% parents use worksheets and toys to teach children while42% use DVDs of nursery rhymes as well as mobile apps for helping children hone their intellectual capabilities.
- Nearly 1/5th of the participating parents claimed to give dedicated digital devices to their children, but the general trend revealed that kids do not use these devices for more than one hour on average.
- Parents do depend on digital learning but also seem to be conscientiously wary of the negative impact of handsets on children’s health, with 43% participants monitoring their child’s usage of the device.
AppyStore.in ensures standard delivery of content to kids in the form of videos, games, apps and worksheets, which are rated and reviewed by AppyStore.in’s child development experts and are in sync with school curricula in India and across the globe. Incepted in 2014, the platform aims to provide stimulating activities that entertain and educate children, while also involving parents in making learning holistic. The recent study by Appystore.in is another step in the direction of bringing innovative education to families.