The company has also developers of other identified apps to demonstrate that they comply with applicable local laws and regulations. Apps that fail to do so will then be removed without further notice, the company said. Google added that it will continue to assist the law enforcement agencies in investigation of this issue.
All developers in the Play Store agree to the terms of the Google Play Developer Distribution Agreement, which stipulates that apps must adhere to applicable rules and laws, including generally accepted practices and guidelines.
In addition, the Google Play Developer Policy requires financial services apps that offer personal loans to disclose key information such as the minimum and maximum periods of repayment, the maximum Annual Percentage Rate, and a representative example of the total loan cost. To help further ensure that users are making sound choices, the company only allows personal loan apps with full repayment required in greater than or equal to 60 days from the date the loan is issued.
"Google Play users expect a safe, secure and seamless experience, and developers come to Play for powerful tools and services that help them build and grow their businesses. Our policies help us deliver on these expectations, and we continue to work hard to ensure Google Play is a platform that supports the entire ecosystem," said Suzanne Frey, Vice President, Product, Android Security and Privacy.