HDFC Life launches blog to create awareness about life insurance


March 04, 2014 3:45 IST | India Infoline News Service
HDFC Life, India’s leading long term private life insurance solutions provider announced the launch of its first Corporate Blog to educate people about Life Insurance.
Titled ‘All about Life’, the Blog opens up a new avenue for readers to know everything about the insurance industry, financial planning, the HDFC Life brand & much more. All that's brewing fresh in the insurance industry, expert opinions, market movements, interesting articles on planning finances better will feature in the blog. This new platform of digital communication is now open to all at http://blog.hdfclife.com
Sanjay Tripathy, Senior Executive Vice President – Marketing, Products & Direct Channels, HDFC Life, said, “I am pleased to announce the launch of our new blog which will simplify life insurance for our customers and people at large.
We at HDFC Life nurtured the dream of being a 'digital first' organization in the industry and in continuing with our efforts in this direction, we have recently made exciting additions to our suite of digital properties. This includes the new responsive corporate website, an employee social network, a dedicated Youtube channel and a handy chrome store extension app. Realizing the gaining importance of content consumption online and changing online purchase behavior, we were the first ones in the category to set up a dedicated team for Digital Marketing & E-commerce two years back. This blog is the latest addition to our suite of digital offerings and we aim to educate people about life insurance industry through this touch point.“

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