1. Market
  2. Equity
  3. Equity

ICICIdirect launches financial games online

India Infoline News Service | Mumbai |

ICICIdirect had created a digital extension to the TVC with an innovative online game, the ICICIdirect Mega Move

In November 2013, ICICIdirect.com unveiled its national advertising campaign ‘Leadership at Work. For You.’ The TVC campaign established the unmatched convenience and expertise in investments provided by ICICIdirect.com. The TVC encapsulated the customers’ experience, scale of operations and sheer range of the best investment options available in India.
In order to increase reach, engagement and frequency, ICICIdirect had created a digital extension to the TVC with an innovative online game, the ICICIdirect Mega Move. The battle for the title of ICICIdirect Mega Move game intensifies as the contest comes to a close on January 31, 2014
The objective of the game was to explain the concepts of major financial products and their importance in creating a healthy portfolio in an interactive way. The game can be accessed from the site - https://brandmoversuat.in/icici_game/
With complete Facebook, Twitter and email integration, ‘ICICIdirect Mega Move’ game has been played over 2 lakh times and shared on social media with over 2000 invitations making it one of the most shared financial games on the internet.
Till now, Mega Move has announced 71 winners - 10 winners every week and a monthly winner. As the game enters its final phase several gaming enthusiasts like Rohit Patel, Aman Agarwal and Rishikesh Das among others are playing the game at least 10-12 hours a day vying for the grand prize - An I Pad mini.
 

Advertisements

  • Save upto Rs.2.67 lakh with Pradhan Mantri Awas Yojana ...Know more
  • Now Save Rs.3150 on your Demat Account ...Click here
  • Now get IIFL Personal Loan in just 8* hours...APPLY NOW!
  • Get the most detailed result analysis on the web - Real Fast!
  • Actionable & Award-Winning Research on 500 Listed Indian Companies.