The Indices had a dream start on Friday, scaling new heights but pared some gains as the day progressed. At around 2.05 pm, Sensex was trading at 60,090.92 up 205.56 points or 0.34% and Nifty50 at 17,845.25 up 22.30 points or 0.13%.
The Nifty FMCG was trading at 41,097.75 down 451.05 points or 1.09%, touching a high of 41,649.05 and low of 41,060.80 during intraday trade on Friday.
United Breweries shed nearly 2.5% at Rs1,614.10 per piece to drag the sector. Jubilant Foodworks was also over 2% lower at Rs4,094.00 per piece.
Tata Consumer was down 1.77% at Rs835.60 per piece while Hindustan Unilever Limited was also under pressure 1.56% at Rs2,738.90 per piece. Godrej Consumer Products was 1.48% lower at Rs1,042.35 per piece. ITC also was 1.36% on the downside at Rs239.20 per piece.
Marico, Colgate Palmolive, Varun Beverages, United Spirits and Procter & Gamble Hygiene also were trading the red.
Amidst the gloom, Dabur India rose 0.86% at Rs653.25 per piece while Britannia also advanced 0.4% at Rs4,058.90 per piece. Nestle India and Emami were trading flat.