At around 1.50 pm, Nifty Media was trading at 1,754.50 up 34.75 points or 2.02%, touching a high of 1,769.30 during intraday trade on Thursday.
PVR was trading at Rs1,473.55 per piece up Rs55.90 or 3.94%, hitting a day's high of Rs1,501.95 per piece early on.
Inox Leisure surged 3.54% at Rs333.35 per piece while Jagran gained 3.36% at Rs56.90 per piece. Sun TV also gained 1.36%.
Zeel also advanced 2.64% while Dish TV gained 2.62%. DB Corp and Hathway also traded in the green.
TV18 Broadcast was struggling at Rs31.90 per piece, down 2.15%. TV Today was trading flat as the Nifty Media sector had 8 advances and 2 declines on Thursday.