At around 11:20, Nifty media was trading at 1782.50 up 41.50 points or 2.38%. The index has touched an intraday high of 1784.25 and an intraday low of 1758.20 during early trading hours on Wednesday.
Dish TV led the charge by surging 13% at Rs17.40 per piece. The company hits new 52-week high today. Sun TV advanced 2.46% at Rs530.75 per piece and ZEEL was 2.43% upside at Rs206.45per piece.
DB Corp spurted 2.03% at Rs100.40 per piece to lift the performance.
On the downside, TV Today and PVR dragged the sector.
TV Today sank 0.48% at Rs363.10 per piece while PVR was the top bear tumbling nearly 1% at Rs1,275.60 per piece.